If you’re looking for a service provider for email newsletters, here are my 3 personal comparisons for Constant Contact, Vertical Response and MailChip. I have elected not to mention a service I have not personally used, as I cannot speak from experience on those services.
This is one of the most popular services, but it is also one of the most expensive for small businesses and nonprofits that may be on limited budgets. They require a monthly fee whether or not you use their service each month. I use Constant Contact for our company emails as we send out monthly e-newsletters and other segmented correspondence. Their prices are tiered, depending on how many contacts you have. The more you have, the more expensive it gets.
This is the one I use for my personal quarterly newsletters since they allow you to pay as you go. They also provide a monthly service fee that is conveniently priced a couple of dollars less than Constant Contact. There isn’t a limit of 5 photos. I’ve been allowed to use as many photos as I wanted without having to pay extra. However, unlike Constant Contact, I have run into a problem with reaching a limited number of words in my email and was forced to scale back. I haven’t had this problem recently, so they may have fixed it or increased the limit. They have a good number of templates to choose from.
This is a great plan to get started with until you build up a large subscriber base. Why? Because it is free. They call it the Forever Free Plan. For up to 2,000 subscribers you can send out up to 12,000 emails each month. Few of us send out that many emails. We would drive people nuts! You do miss out on a few perks and they list them on the site, but for the most part, you get most of everything you need.While I use Vertical Response for my quarterly newsletters, I use MailChimp to send out emails to small segmented lists for specific things. It’s perfect if you don’t want to pay a monthly fee because you don’t typically send out an e-newsletter each month, but may have a few special announcements between your quarterly newsletters.If you want more of the bells and whistles through MailChimp, below is their pricing fee for Pay As You Go service, as well as a monthly service. When you compare the number of emails and subscribers vs Vertical Response, the latter is less expensive, but you may have to deal with the embedded video issue.